Saturday, 11 February 2017

On page SEO: Easy was to improve your website

On page SEO is a hugely important part of building a website with good SEO. Off page SEO can help, but if your content is not good, off page SEO is useless.

What is on page SEO?

On page SEO, is the optimising of your own website in order to rank better in the search engines. This could include editing your HTML, improving your website structure and so on. It can also be used to optimise an article for a certain keyword or phrase. It is important to have good on page SEO before you move on to link building (off page SEO.) Here are some tips on how you can improve your, on page SEO.

Unique Content- Content that is unique and relevant can give you a huge SEO boost. Google wants fresh content, so avoid using duplicate content or article spinners.

Contact/About me pages- These are great as you can put them together in a few minutes and you can then get them indexed. They are also unique and fresh so you can get a decent SEO boost.

Keeping your content fresh- Having fresh content and adding new articles regularly is very good for search engine optimisation, as it makes your site more relevant. If you have a website and you are trying to rank it, try making a blog as this can increase your traffic and page rank.

Bigger text, Italics, capitalising, bolding- A lot of people say that text that is bigger than the surrounding text is seen as more important. The same goes for italics, capitalising and bolding the text. However, don't over do this as it will work against you.

Spread out your content- If you have a page with a lot of content, consider spreading it across multiple pages, as short, focused pages can rank higher.

Heading tags- Place your keywords in heading tags, as google adds more weight to these words. They look like this: <H1> <H2> etc.

Keyword optimisation- Focus on one keyword/ keyword phrase per page as this can help your page rank better.

Keyword Placement- Place the keywords you are targeting at the start of your article. This doesn't mean that you should stuff them into 1 sentence, but include them in your first paragraph.

Alt Tags- Place your keywords in alt tags. Googles' spiders can't read images, but they do read your explanation of your images and you can give them a description via <alt> tags.

Secondary Keywords- Another important on-page SEO factor is secondary keywords. This is a very important on page factor as your secondary keywords can rank extremely well. Secondary keywords are even more important if composition for your main keyword is fierce.

Anchor Text- If you are internally linking your site (linking from one page of your website to another) make sure you use your keywords in the anchor text.

Target Questions- Lots of people search questions to find what they are looking for. Therefore, you should target questions with some of your content. A good way to do this is to use your question as anchor text when linking to other web pages on your site.




Wednesday, 1 February 2017

Off page SEO: How it works


Off-page SEO is one of the most important factors to ranking well in search engines. However, it is a very hard thing to do, so I recommend optimising your own website (on page SEO) the best you can before working on off page SEO.

What is off page SEO?

Off-page SEO is all about optimising your website, without actually doing anything to your website. It sounds quite weird to new people who are new to SEO, but it is and essential step to optimising your website. Off-page optimisation is a fancy word for getting backlinks to your website. Backlinks are links pointing to your website from other websites. It might seem simple, but that is not the case. The only way it becomes easy is if you have a lot of money to spend on off-page SEO and even in this case you still need some knowledge and a strategy. In reality, creating backlinks is a long road full of directories, social bookmarking websites and much much more. I hope this article helps you understand how off-page SEO works.

Backlinks 

Backlinks are essential to any website. So here are a few factors that makes a backlink valuable. The main factor is the quality of the website you get the backlink from. If you get a backlink from a website that has a high domain score and trust score, that backlink is more valuable than a backlink from a website with low authority. The second factor is the number of links on the website. If the website has 100 links on it the links are given less weight. However, if a website has 1 link on it, that link is seen as more valuable. The following information is all about different types of backlinks and where you can get them.

Social Bookmarking websites

Social bookmarking websites are absolutely amazing. Firstly, they bring in a large amount of targeted visitors per day. Secondly, google see's this bookmark as a backlink and will give your site extra rankings. Not only this but they are very easy to do and if you don't want to do it yourself, you can bookmark your content for a cheap price on Fiverr

Directories 

Personally, I love directories! They are simple to do and highly effective. I also love the fact that you can buy paid links or free links so you can use them even if you don't have loads of money to invest. Another great thing is the fact that you can submit links to your articles as well as your pages/homepage. This is good as you can get backlinks to all of your content. If you spend some money, you can also get some decent traffic. In my opinion, the best directory is Dmoz This directory allows you to edit how your site looks in their directory, allowing you to get more targeted traffic and better links.

PBN Links

PBN stands for private blog network. This is usually controlled by the person who wants to rank their site rather than out-sourcing it. This is because, PBN links are the most powerful links you can get, so you probably want to make sure you do them right. The most popular way to build PBN's is to buy up expired websites and edit them. You can then point links from your PBN to your website.

Social Signals 

Social signals are not necessary to your link building but do help a lot. As you know social media dominates the internet, so google is constantly crawling social media. Having a few popular links on social media can help bring traffic and a nice backlink. It is recommended to have a few backlinks on each of the popular social media sites. Even if the links aren't popular, they can still help your website rank in google. One of the most powerful places to get social signals from is YouTube, as YouTube videos rank well and give you large SEO boosts.

Profile Backlinks 

Profile backlinks are good for one reason, link diversity! If you have links coming from one type of website in particular, google will know this and your links won't be as powerful. Yes you can rank a website from PBN backlinks alone, but if PBN backlinks are a bit out of your budget, cheep profile backlinks are good. They won't help you rank but they give you great link diversity.










Saturday, 28 January 2017

White Hat SEO: How to do SEO properly

White hat Search engine optimisation is the process of getting your website ranked in google the ethical/legal way. Black hat Search engine optimisation (the opposite of white hat SEO) is using illegal methods to get ranked. By illegal I mean search engines don't appreciate these methods and might punish you if you are caught using them. White hat SEO is a very time-consuming process and is very hard to master, so I hope this article will help you understand white hat SEO.

Why you should use White hat search engine optimisation

So, the first point is that search engines love websites that have put the time and effort into getting their website popular. Secondly, white hat Search engine optimisation will get your website ranking high in the search engines for long periods of time. It may be difficult, it may take a while, but it is defiantly worth it!

White hat Search engine optimisation techniques 

Good content- You have probably heard of the phrase "content is king" before and it is 100% true. Of course, effective marketing and backlink building is a huge part as well, content is the foundation. If you have good content you get returning visitors and more sales. For example, pretend there are 2 websites in the 1st and 2nd page of google. One of the websites has 1 page and 3 paragraphs about air conditioning and the other has 30 pages. Which one do you think is more useful?

Use structural markup- Being able to optimise code on your web pages is essential! Search engines give more weight to your headings. Use h1/h2 to mark your titles so search engines can find your titles easily. Also, consider using googles "data highlighter" to show help google better understand your websites content.To use data highlighter go to google search console- search appearance- data highlighter.

Optimising titles and meta data- As previously mentioned your titles are important because search engines give more weight to them. So it is important that you put your keywords in your titles. Meta data is data that search engines see but users don't. Since this was heavily abused in the past, search engines don't put as much weight on it, however, you still need to optimise your meta description at a minimum, as this is displayed by google as an explanation of your website/webpage.


Keyword use and research- When you create a website, you should base it around keywords. However, this doesn't mean you need to target single word keywords. In fact, it is pretty much the opposite of that.You need to research keywords that are most likely going to be used if the searcher is looking for your product/service. You then need to include the keywords on each of your pages in all of your important meta data. For example in your titles/meta descriptions.

Quality backlinks- Backlinks (also know as inbound links) are links from other websites pointing at your site. For them to give you an SEO boost, they have to be do-follow. Do-follow links allow search engines to follow them, this lets the search engine know that link is there. For a link to be quality it needs to be from a trusted website.

Search engine optimisation may look and sound difficult, but as you get used to it, it becomes a lot easier. If you are new to Search engine optimisation, I recommend you read my article called "an introduction to SEO"



Thursday, 19 January 2017

Black Hat SEO: Never use these strategies

In this article, I am going to explain: what black hat Search engine optimisation is, some black hat strategies, why you should never use black hat SEO and a couple other things. Firstly, black hat is an unethical Search engine optimisation strategy. It uses clever tricks to give your website an extra SEO boost! However, black hat Search engine optimisation is extremely bad and it upsets the search engines. The search engines may blacklist your site or give it a lower ranking. In other words, NEVER use black hat SEO.

Why you should never use Black Hat SEO 

As previously mentioned, black hat SEO is unethical SEO. From this, you can probably gather that it is a very risky and bad thing to use. Black Hat SEO is very tempting because of its short term success. However, in the long run using black hat SEO techniques is very risky. That said, this won't put a lot of people off. The following strategies are to be avoided!

Paid Links- Paid links are very risky but quite easy to pull off! Paid links are also hard to track down, however, it is recommended that you build white hat Search engine optimisation links via guest posting, directories etc. Paid links are used a lot because they promise good results. Use paid links with caution!

Comment Spamming- This strategy is very interesting because most black hat Search engine optimisation strategies are useful and this one is not. Almost 100% of links from spam are no-follow and therefore offer no extra SEO juice. This is also very annoying for other users on the site and you will get your site a bad reputation.

Duplicate Content- Not only is this strategy possible copyright, but it is very hard to index duplicate content. It is also extremely hard to get duplicate content to rank as google knows that the content is duplicate. Personally, I don't see the point in this and you might as well put in a bit of extra effort and write your own content. You will make more money and get better rankings.

Article Spinning- This is very similar to duplicate content, but instead of using the actual copied text, you put the article through some software that re-words the article for you. This strategy is getting more popular, as it is easier to pull off. People also re-word their own articles so they can post the same thing twice!

Keyword Stuffing- Stuffing your content full of keywords to the point it becomes illegible. This technique used to be used all the time, but now the search engine can spot this in a few seconds. Making it a very risky and unrewarding technique.

Invisible Text- This technique involves putting text on your web pages that is the same colour as your background. This makes it invisible to the reader. However, search engines will see the text and rank you higher for that keyword. This strategy is very common and therefore, search engine (especially google) will spot it in no time.

Gate-Way Pages- Also know as "bridge pages", these pages are therefore one reason only, to redirect you to another page. Gate way pages are set up to rank high for keywords and when a user clicks on it, they are instantly sent to another website.