Off page SEO: How it works

Off-page SEO is one of the most important factors to ranking well in search engines. However, it is a very hard thing to do, so I recommend optimising your own website (on page SEO) the best you can before working on off page SEO.

What is off page SEO?

Off-page SEO is all about optimising your website, without actually doing anything to your website. It sounds quite weird to new people who are new to SEO, but it is and essential step to optimising your website. Off-page optimisation is a fancy word for getting backlinks to your website. Backlinks are links pointing to your website from other websites. It might seem simple, but that is not the case. The only way it becomes easy is if you have a lot of money to spend on off-page SEO and even in this case you still need some knowledge and a strategy. In reality, creating backlinks is a long road full of directories, social bookmarking websites and much much more. I hope this article helps you understand how off-page SEO works.

Backlinks 

Backlinks are essential to any website. So here are a few factors that makes a backlink valuable. The main factor is the quality of the website you get the backlink from. If you get a backlink from a website that has a high domain score and trust score, that backlink is more valuable than a backlink from a website with low authority. The second factor is the number of links on the website. If the website has 100 links on it the links are given less weight. However, if a website has 1 link on it, that link is seen as more valuable. The following information is all about different types of backlinks and where you can get them.

Social Bookmarking websites

Social bookmarking websites are absolutely amazing. Firstly, they bring in a large amount of targeted visitors per day. Secondly, google see's this bookmark as a backlink and will give your site extra rankings. Not only this but they are very easy to do and if you don't want to do it yourself, you can bookmark your content for a cheap price on Fiverr

Directories 

Personally, I love directories! They are simple to do and highly effective. I also love the fact that you can buy paid links or free links so you can use them even if you don't have loads of money to invest. Another great thing is the fact that you can submit links to your articles as well as your pages/homepage. This is good as you can get backlinks to all of your content. If you spend some money, you can also get some decent traffic. In my opinion, the best directory is Dmoz This directory allows you to edit how your site looks in their directory, allowing you to get more targeted traffic and better links.

PBN Links

PBN stands for private blog network. This is usually controlled by the person who wants to rank their site rather than out-sourcing it. This is because, PBN links are the most powerful links you can get, so you probably want to make sure you do them right. The most popular way to build PBN's is to buy up expired websites and edit them. You can then point links from your PBN to your website.

Social Signals 

Social signals are not necessary to your link building but do help a lot. As you know social media dominates the internet, so google is constantly crawling social media. Having a few popular links on social media can help bring traffic and a nice backlink. It is recommended to have a few backlinks on each of the popular social media sites. Even if the links aren't popular, they can still help your website rank in google. One of the most powerful places to get social signals from is YouTube, as YouTube videos rank well and give you large SEO boosts.

Profile Backlinks 

Profile backlinks are good for one reason, link diversity! If you have links coming from one type of website in particular, google will know this and your links won't be as powerful. Yes you can rank a website from PBN backlinks alone, but if PBN backlinks are a bit out of your budget, cheep profile backlinks are good. They won't help you rank but they give you great link diversity.